In recent years, there has been a serious surge in
the production of so called "premium" or "gourmet" cat food, and people
are beginning to wonder if these more expensive brands on the market
are actually worth all the hype, and of course the money. These gourmet
brands are meant to taste more lavish than the traditional products
found in the average supermarket. Gourmet cat food sales are increasing
at a very fast rate in an industry that is consistently evolving to
produce higher quality products. The question that pet owners need to
ask is whether the additional cost of these luxury products is really
worth it?
One of the primary reasons why there is such an
increase in demand for these products is because consumers are looking
for products that are closer to the quality of home prepared foods.
Current research is supporting that inferior ingredients in cat food
can be detrimental to the health of the cat more and more people are
looking for healthier alternatives. Many gourmet brands are touting the
ability to provide high quality, natural cat food products based on
ingredients that are more wholesome than traditional commercially
prepared foods.
Every year we seem to see an increase in cat
disease, obesity and other serious issues which can now be rectified to
a degree by the healthfulness of gourmet cat food products. Most
so-called gourmet products come in smaller packages which tend to
discourage over feeding in order to fight obesity. These small packages
are attractive both to consumers who are looking for dietary
management, and for those who are looking for convenience when feeding
their pets.
Many pet food brands, like Purina for example, offer
a variety of different types of gourmet cat food these include "Fancy
Feast" and "Gourmet Gold" for example. These brands claim to be
restaurant quality, and come in a variety of different types and
choices. The obvious benefit to the manufacturer is that they can
demand a higher price for these luxury products. This is by putting
increased care into the design, presentation and manufacturing of the
food the company can fetch increased profits. Because consumers know
the products are of a higher quality, they are generally willing to pay
more.
There seems to be an implied understanding that the higher
price means the higher quality when it comes to food products. This is
not completely true, because gourmet cat food is not always offering a
healthy balanced diet. The more common, discount brands can still
create a balanced and healthy diet when mixed with the right
ingredients. Cat owners should not assume that the gourmet brands are
necessarily better.
Instead, they should consult their
veterinarian to appraise which brand and food is ideal for each
individual cat's needs. This is the most ideal way to determine which
type will best suit your cat's requirements nutritionally. While
improved taste may be the greatest feature of many of these products,
gourmet cat food does not necessarily mean it contains improved
nutrition.
Derek
Rogers is a freelance writer who represents a number of UK businesses.
For advice on pet food, he recommends Seapets, one of the UK's leading
suppliers of cat supplies.